Website traffic is the number of real visitors who visit your website. This is one of the important criteria by which you can judge how popular your resource is.
Website traffic depends on several factors:
Content
Content for your website is your proposition with which you go to market, your stories about your product and yourself. In order for them to bring your site visitors who can then become your customers, you need:
- Regular publication of new content: news, promotions, case studies, etc.;
- expert articles, for example on the topic of your business, or interviews that will be of interest to clients;
- large, vivid images that tell the story of your product, and videos of excellent quality.
If there is a banner on the website, it should immediately show the benefit to users.
Advertising and marketing campaigns
Create and maintain your company’s social media group. You can leave links to the website in the posts.
Website usability
Here are some tips to improve your website for your users:
A clear and simple navigation system. The site should have clear sections, the essence of which is clear from the name. For example: about the company, all services, portfolio and cases, prices. The user should quickly find the information they need and order a product or service from you.
How to Measure Attendance
This can be done using two main services of statistics and website traffic analysis: Google AdWords.
Google Analytics has a wealth of features – not only does it track the number of unique visits, but it also monitors a host of other activities. You can see practically all the actions users take on your site: the average time visitors spend on the site, the most and least popular pages among users, and so on.