Internet marketing is an action aimed at promoting products and services on the internet. Advantages of this type of promotion: measurability and focus on the target audience. Internet marketing can quickly and clearly show where your budget is going. With the right setup and analytics, you can see who your advertising is aimed at, how your budget is being spent and other details.
Now, let’s move on to modern methods of Internet marketing.
1. Content Marketing
In short, content marketing is creating and posting information that is useful for the client and aimed at selling.
2. SEO and Website Promotion
SEO is the work aimed at improving the position of a website in search engine results. This definition in Russia is known by such terms as website promotion, search engine optimization, website promotion, website advertising and the like.
Promoting your site in a search engine will give you:
- Long-term effect.
- The specificity of the tool search engine promotion – long-term preservation of the result, even after the suspension of all work.
3. Contextual Advertising
A contextual advertisement is an ad which is shown in response to a query in a search engine.
The advantages of contextual advertising:
- Audience segmentation. The target audience is broken down into key segments and each target group is reached with the benefits and values of your offer that are important to them.
- Maximum use of advertising systems. All possible ad formats and placements are taken advantage of to ensure no potential customer is left out.
- Careful selection of queries and targeting terms. Queries are collected that clearly or indirectly indicate the user’s interest in your offer.
4. SMM
Creating and maintaining corporate groups in social networks is an important element of any active business in today’s market. Proper promotion on VKontakte, Facebook and Instagram will allow you to attract the attention of potential clients to your company and gain audience loyalty.
5. Video Marketing
Video marketing in business is a set of activities aimed at promoting a company through video. A company or product review, a video blog, or a video business card are all varieties of video marketing to drive sales. The distribution channels can be different: a channel on YouTube, a website, or social networks.
Videos are used by companies in all industries. Do you run a beauty salon? Make a master class telling about new technology for blonde hair colouring. An online home improvement shop? Do you have an overview of each product to help your customers decide? Do you have an industrial plant or factory? Then a guided tour of the workshops and production lines will work for your reputation.
Each case requires an individual approach. The main thing is to understand what the video needs from your customer.