A redesign is a global change to the design, structure and content of a website. Statistically, the vast majority of companies completely redesign a website every 3-5 years. But does this mean that every 3 years you should necessarily set yourself the task – to redesign the site? Of course not. First, you need to answer a simple question: “Is your website producing results that you’re completely happy with today?”
If your answer is yes, then it’s likely that you’ve just recently upgraded your site, maybe even implemented new conversion tools and upped the sales of your products or services online.
1. The website was developed more than 5 years ago.
2. Technology and internet user behaviour change very quickly, and websites become obsolete. Every day new tools and functionality appear which make the user’s stay on the site convenient, and the site itself meets all the user’s needs.
Low site conversion due to an abundance of technical errors
Often the site which comes to us for an audit contains quite a few errors. Site owners are very surprised to see them, because “before they were not. This is not the fault of the developer of the site, but because constantly updated versions of browsers, new devices are released that support new technologies.
Cross-browser – the ability to fully work with the site regardless of which browser and its version are used by the visitor to the site. Ideally, it also appears the same everywhere.
Cross-platform – the ability to fully work with the site no matter what device the visitor is using and what operating system is installed.
3. The site is not adaptive
With the introduction of the algorithm, Google gives preference to websites that are adapted for mobile devices. And if your resource is not adaptive – it’s time to redesign the site.
It’s no secret that the share of mobile traffic is increasing day by day. If you have decided to make an adaptive design, you should treat mobile visitors as a completely different type of potential customer. The behaviour of such users is different from desktop users and requires specific design features.
4. The site takes a long time to load
Does your site take longer than 3 seconds to load? You’ve got a problem.
The growth of mobile users and active broadband penetration have made people wait even less – now the user expects the page to load almost instantly, otherwise, they click the “Cancel” or “Back” button and move on to the next result in the search results. It is therefore not surprising that search engines have now officially started to consider website load speed as an important ranking factor.
5. Your company has rebranded
If a company has decided to change its corporate identity, these changes should of course be reflected on the website, bringing its design into line with the new standards.
you cannot easily add/change information on your website
How often do you update the information on your site? If you only did it once when filling the site during the design phase, that’s not good. Imagine that you go to the website and it doesn’t have the latest prices and some products don’t exist at all. Will you make a purchase there? Probably not.
6. Content on the site must be kept up to date.
CMS systems (such as Bitrix) automate this process and allow you to add/modify content on the site using a handy graphic editor, without involving programmers.
You can spend all day exploring the magical world of analytical systems and looking smartly at charts, obscure reports and scrolling maps. But it is better to focus on the most important metrics in your industry that affect conversion rates and sales.